Layer 2 logo.

Brand style guide for an urban outdoor wear company.

Design Challenge

Design a brand and style guide for an urban outdoor wear company.

Role
I did all the things: Research, branding, style tile, icon design, pattern design.
Timeline
1.5 weeks
Deliverable
Brand style guide.

Concept

Ready for the Urban Jungle.

Layer 2 is an online outdoor clothing company tailored to urbanites, producing and selling slim, simply-designed outerwear in men’s styles.

Chris Gurney


I'm a product designer and former product manager who has toured the tech industry with a background in computer science, across a broad range of roles.

About Me

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