Brand Concept

Layer 2 logo.

Brand style guide for an urban outdoor wear company.

  • Brand
  • Concept
  • 2018

Design Challenge

Design a brand and style guide for an urban outdoor wear company.

My Role
I did all the things: Research, branding, style tile, icon design, pattern design.
Timeline
1.5 weeks
Deliverable
Brand style guide.

Concept

Ready for the Urban Jungle.

Layer 2 is an online outdoor clothing company tailored to urbanites, producing and selling slim, simply-designed outerwear in men’s styles.

Styles and UI components for the Layer 2 brand.
Download The Style Guide

I'm a Toronto-based product manager and product designer who has toured the tech industry with a background in computer science, across a broad range of roles.

Along the way, I've discovered my underlying passion is in the crafting of products that make peoples' lives better.

Obsidian Plugin: Note Toolbar
Plugin for Obsidian
Obsidian plugin I designed and developed in TypeScript. View on GitHub →
Koru Storefront
Storefront design
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FundThrough: Invoice Factoring Platform
Rebrand
Rebranding a fintech company and platform. →
Neighbor: Consumer-First Billing
Brand + UX/UI Design
Designing a brand and UX for a billing platform that was conceived and launched within three months. →
Fuzzies logo and app screenshot.
Case Study
Concept for a gratitude journal app. →
View more of my work
More of my design work, product management and writing projects →

Get in touch

chris@chrisgurney.ca


LinkedIn

Dribbble

GitHub

Credits: Image from Alice Donovan Rouse via Unsplash.  

Coded by me. Adapted from Start Bootstrap.