Background
Neighbor is a consumer billing platform that our team launched in three months, from concept to production. As head of design, I was responsible for the UX and UI for the entire platform, our bills, and email designs.
Once the first release was out the door, we then re-launched our website to sell what we had built, and to attract employees to the company. In so doing, I identified the need to refresh the brand, but only had a week to develop our new look.
This is the story of Neighbor.
Old and new Neighbor logos.
Goals: Make the brand and colors more lively, increase contrast.
My Role
UX/UI Design.Brand development and implementation.
Deliverables
UI designs. For brand: Logo, colors, sales deck, business cards, web site, and brand guidelines.Our new colors were inspired by the colors of the neighborhood: grass, sky, brick, and concrete.
Logo
Initial concepts resulted in these six variations: Some followed a house theme, others played off of the N shape (or both), to the abstract.
The average roof pitch in our target geography is apparently 26 degrees. Increasing this to 45 degrees makes for a more apparent N shape and more compact logo.
Variations on typography. The old logo used Comfortaa. After trying various options, the friendly tone of Comfortaa continued to fit the brand.
The final logo.
Business cards.
Sales deck.
Bill Design
The goals of the bills generated by the system were to convey multiple types of services, be easy to understand, be brandable, and minimize calls to support.
